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Delve is an AI-powered tool that automates data-driven buyer persona creation for businesses and their competitors.

About Delve

Delve is designed to revolutionize customer understanding through intelligent data-driven buyer persona creation. Utilizing artificial intelligence, Delve provides actionable insights into customer behavior and competitors, tailoring its approach to both B2B and B2C industries.

Key Features:

  • Three Persona Options: Live Persona uses Google Analytics, Social Persona targets social media, and Competitor Persona leverages Delve’s intelligence data. These options allow for nuanced understanding of different customer segments.
  • Valuable Insights: Gain in-depth knowledge on audience behavior, segments, and evolution, employing data such as demographics, values, hobbies, and more.
  • Industry-specific Solutions: Delve offers insights tailored for both B2B and B2C sectors, providing unparalleled clarity on target audiences.
  • Competitor Data Integration: Enhance your customer profiles by integrating insights from competitors and desirable segments.
  • User-friendly Interface: Delve’s interface is designed for ease of use, facilitating swift and efficient persona creation.

Areas of Use:

  • Marketing Strategies: Marketers can utilize Delve to comprehend their target audience better, thus improving campaigns.
  • Sales Targeting: Sales professionals can create accurate buyer personas for efficient targeting and lead conversion.
  • Competitor Analysis: Gain competitive advantage by understanding your competitors’ customer base and strategies.
  • Customer Behavior Insights: Businesses can deepen their understanding of customer behavior, preferences, and trends.
  • Content Personalization: Tailor content to customer personas, enhancing engagement and satisfaction.

What makes it special:

Delve stands out for its unique integration of three distinct persona options and its compatibility with various industries. Its emphasis on user experience, coupled with robust insights, makes it a must-have for modern businesses.


Delve represents a new era of customer understanding, where data-driven decisions become the backbone of effective marketing and sales strategies. By empowering businesses with tools to craft detailed buyer personas, Delve aligns perfectly with the pursuit of business growth and customer satisfaction. Trusted by over 7,000 businesses worldwide, Delve is the ideal solution for any business looking to gain a competitive edge through intelligent customer insights.

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